A new kind of life insurance

Secure your family's financial future, in as little as 10 minutes.

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Secure your future

It’s more affordable than you think

Life insurance shouldn’t be confusing or expensive. Bello’s term life insurance makes protecting your loved ones easy and affordable.

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We're here to help

Bella, our smart bot, can guide you to your perfect policy. There’s also human help whenever you need it.

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There's also human help 👋

Top-Rated Term Life Insurance

You’re in safe hands

We've partnered with, [insert underwriter], one of the world’s largest, most trusted insurance companies. This means we can ensure reliability in paying Claims.

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A+ Financial Strength Rating by A.M. Best. What does this mean?

Expert guidance

We've placed millions of dollars in coverage people nationwide.

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We care

We care about you. We’re a 5 star insurance company. Well… Close enough!

How it works

Affordable life insurance in minutes

We use technology to save you time and money – no pushy sales agents, paperwork, or extra fees. Just a few clicks and you’re done.

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Get My Price

Choose the amount that you would like to be covered for and we’ll give you a quote.


Answer a few questions and get your final price.

You're Covered

Congratulations on securing your loved ones financial future!

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Nerd out in our Learning Center 🤓

You've Got This

Everything you need—completely free

Here’s the latest info, guides, and, helpful tools, from the Bello team. Learn about life insurance, finances, health and wellness.

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How much life insurance do I need?

Calculate Coverage

Term vs. perm

Term vs. whole life insurance. Which is best for you?

See the winner


How much does life insurance cost?

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The ultimate guide to life insurance.

Become an expert
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Get Started Today.

Join the Bello community of people who are securing their financial future.

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